Veronica Odeka talks to BN Beauty about Vane Polish

 

In this interview with BN Beauty’s Eki Ogunbor, Veronica tells us what the journey has been like so far and her plans for expansion into other parts of East and South Africa having covered West Africa with sales in both Nigeria and Ghana.
The VANE empire keeps growing and it’s success is a reflection of Veronica’s great personality and stellar work ethic which is a major key in business. She also owes much of her success to a supportive husband who keeps her balanced and grounded.

"My Journey as an entrepreneur has been an important one of learning and balancing my various strengths. As a stylist, I’m always involved in fashion and beauty, nail polish was my first interaction with beauty as a child, and I wanted to re-create that innocence of beauty with perfectly polished nails. The transition wasn’t easy, but I must say its been worthwhile for me".

"The polish was accepted on a high note by so many wonderful people, however I realized there was a need not being met when they purchased the polish and so after getting repetitive feedback from consumers, I identified the need and provided a solution by opening the Vane Nail Bar at Wolly’s Mall 27 fola osibo in Lekki phase 1".

 My polishes are produced in the USA for now to ensure the price and most importantly the quality stay competitive with the other international brands. However it would be ideal of course to produce my polish here in Nigeria. If the opportunity for land and investment for equipment to manufacture Vane Polish became available, I wouldn’t hesitate to venture in that direction.

 Well currently we have 35 colors in all and I go through a series of color combinations in the lab usually by mixing a lot of other combinations and then colors are arranged by grouping (its a strategy I came up with as a stylist working with color all the time). Once the groups had been created the next step is to continually add to that color group and the names are based on feelings towards what the color represents. Sometimes it takes a few days and other times several weeks to get the right name for the colors but its always the right fit so I take my time.

 So my best seller is a dark maroon named ‘The Darker the Juice’, this is a color that favors all skin types, followed by all 6 of my nudes which are instant hits across the board.